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RECOMMENDED BY
ABOUT ME
I’m Passionate About Helping Brands Build Creator Partnerships That Last
I’m Bill Thurston - Ex-UGC creator and founder of @Creatorbeach, a community for Creators. Over the past few years, I’ve worked with hundreds of brands and agencies, producing content that’s been seen by millions. Along the way, I noticed one simple truth: the brands creators love working with are the ones that win.
Now, I help brands like yours master the art of working with creators. From outreach and briefing to payments and long-term partnerships, I show you exactly how to build trust, avoid common pitfalls, and create relationships that last.
This consultancy isn’t about theory — it’s based on real creator experiences, real campaigns, and real results. My mission is to make your brand one that creators actively recommend, not one they warn others to avoid.
BILL'S METHOD
How to Become the Brand Creators Love to Work With
1
CREATOR FRIENDLY SYSTEMS
Make creators actually want to work with you
I’ll help you design outreach, briefs, and contracts that make your brand stand out as professional and trustworthy. Clear systems = smoother projects, better content, and fewer disputes.
2
Collaboration Done Right
Protect your time, budget, and reputation
When you treat creators well, the content shows it. I’ll show you how to build workflows, payment systems, and feedback loops that get the best results — both in performance and reputation.
3
Long-Term Loyalty
Turn creators into advocates
Stop starting from scratch with every campaign. Learn how to create loyalty so that creators recommend you to others, lower their rates for you, and stick around for the long haul.